Brand names Brands Product names

When brand names become generic brands

10/9/21

What do Aspirin, Zipper and Sharpie have in common? All are office supplies, of course. What about Pampers, Labello and Q-Tips? They belong to the hygiene sector. And Polaroid, Goretex and Jeep? Sounds like an adventure holiday. Let's add Dynamite and Plexiglass. Then we look at this long list of terms and ask ourselves: What do all these brand names have in common?

Emotions Brands Brand names Values

Brands and Emotions – Do brand names have to generate emotions?

1/10/21

What binds people emotionally to brands? How do you establish a strong, emotional brand? And what exactly does "emotional" mean in connection with brand names? Isn't it enough if the name sounds good and, in the best case, evokes positive associations? Let's take a closer look at what emotions in brand names are all about.

Blog Brand names

What you need to know about brand names

9/16/20

NameRobot is primarily about the creation of names. But finding a name is not enough on its own. As an entrepreneur, you have to think further: you'll want to establish a solid brand name, and often you'll want to protect it as a trademark. On our website, we've compiled a wealth of information about brand names and trademarks. Here's an overview of our articles on brand names.

Product names

What product names and family names have in common

8/22/17

Miller, Farmer, Smith: it’s unthinkable for a person to do without a surname nowadays. That wasn’t always the case, however: in the past, a simple first name was sufficient. Why did family names come into being at all? And why does it make sense to give products a name of their own?

Brand names Experience Unusual

Positive or negative: A polarizing brand name

3/21/17

The name is the figurehead of a company, because it is the first thing the customer comes into contact with. A brand name should be unique and attract attention. However, many companies are split in two at this point: Striking, but not too much? A few thoughts about whether it is positive or negative when the brand name polarizes.

Brand names Tips

Make it shorter: 3 methods to create a remarkable brand name

10/24/16

We live in the brands era. They rule the world. And if you would like to succeed and stand out, you need to make it exceptional. Guest author Jonathan Brahmson, entrepreneur and a creator of online project pay4homework.com, introduces you to 3 methods to create a remarkable brand name.