Rename your company or product
The guide for successful renamings
The users of our tools and business name generators are often not only looking for name ideas for a new company or a product launch. It's not uncommon for a renaming to be on the cards - for a variety of reasons, whether legal or marketing-related.
The decision to actually tackle a name change is usually never taken lightly. The effort involved should not be underestimated. Of course, it depends on how long the product or the company has been on the market, what exactly the company's situation looks like and what exactly one wants to achieve with a name change. And it makes a difference whether the renaming is voluntary or forced from the outside, e.g. after a trademark infringement.
When renaming, the new name is not the most important thing
Sounds crazy: You'd think that when you change your company or product name, you'd do everything you could to find mega great name ideas. And once the greatest name has been found, the rest of the renaming is done in a jiffy.
In practice, however, much more important than the pure name itself is thorough preparation, a clever idea-finding and evaluation phase, and a well-considered final decision-making process. This is especially true for teams in companies, but also for lone wolves and solopreneurs. Because the most common pitfalls in renaming emerge quite unexpectedly at the beginning and end of the process.
As a result, the decision is necessarily delayed forever or a lukewarm compromise is found just to finally arrive at a new name.
Successful renaming step by step
We've written about this important topic on our brand naming blog time and time again, because it's simply approached very much incorrectly and because it's underestimated. This is probably due to the fact that you don't really have to deal with renamings or rebrandings very often in your entrepreneurial life. Actually, a little background information can help you to successfully implement a name change.
To help you decide whether a new name is really the solution and, if so, how to approach your renaming correctly, we have summarized the most important topics for you:
Introduction to Renaming:
Changing a company name or brand name - reasons and best tips
A Renaming in 3 Steps:
Part 1: How to prepare a name change
